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JCS Employee Gives Lecture on PR Theory at Toyo University

On July 2, Yosuke Sekiguchi, Group Manager of Public Relations, gave a lecture on PR Theory (taught by Associate Professor Yasushi Sonobe, Department of Media and Communications, Faculty of Sociology, Toyo University) as a guest lecturer to students of the Department of Media and Communications at Toyo University (Bunkyo-ku, Tokyo).

The lecture focused on case studies in which the PR Theory of Associate Professor Sonobe was applied to real business cases. About 100 students who attended the lecture said they learned the difference between PR and advertising, the importance of strategic PR and risk management PR, and how classroom knowledge can be applied to specific PR activities.

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