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MICE Researcher Presents Research at Association for Leisure and Tourism Studies

On October 6, Kazuko Akiyama, senior researcher at Meetings Industry Research Institute, presented her research at the 2018 National Congress of the Association for Leisure and Tourism Studies held at Kanazawa Seiryo University (Kanazawa, Ishikawa Prefecture).

Entitled “Ripple Effect of MICE to the Community—From the Viewpoint of Increase in Local Non-Resident Population,” the presentation demonstrated the possibility of MICE contributing to the increase in non-resident population in the host city after the event, based on the results of the quantitative survey of the participants in the 68th Congress of Japan Hospital Association held in Kanazawa in late June.

The Association for Leisure and Tourism Studies was established to conduct research on various human activities and conditions from comprehensive and diverse perspectives, with a focus on Leisure and Tourism Studies, and contribute to the future of leisure and tourism in Japan. At the annual national congress, people in the hotel and tourism industries, and researchers of Tourism Studies and Economics engaged in active discussion on leisure.

Considering the results of this research, Meetings Industry Research Institute will continue, as JCS’s specialized research institute, to collect data related to MICE and conduct surveys to contribute to the entire MICE business.

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